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Super Bowl XLVIII Media Day

Super Bowl XLVIII Media Day

The Challenge

Super Bowl XLVIII was held in East Rutherford, NJ in 2014.  This was the first outdoor, cold weather game.  It was also the first time that Super Bowl Media Day was held outside of the stadium.  In fact, Media Day was held in an entirely different city — Newark, NJ.

The Solution

Impact developed positioning language for Super Bowl XLVIII Media Day 2014. The language was designed to identify pillars that would positively position the unique and unexpected entertainment, educational and cultural opportunities in the City of Newark, NJ.

Key Messages

Designed to generate interest among international and domestic media members and regional football fans that would be attending Super Bowl XLVIII Media Day 2014 in Newark.

Cornerstone Messaging

“Discover and Experience the Unexpected in Newark.”

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Fun

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Opportunity

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Development

Great City

Super Bowl XLVIII Media Day 2014 Cornerstone Messaging Included:

Fun

Newark offers an unexpected world of diverse food, arts, culture, sports and quality live-theater and entertainment.

Opportunity

Newark offers unexpected access to high quality, secondary education and entrepreneurial opportunities.

Development

Newark is creating unexpected opportunities for educators and real-estate developers to invest in the nation’s next generation of leaders.

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