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Latino Consumer Project

The Challenge

One of the nation’s largest telecommunication companies was losing significant market share in its Hispanic and Latino consumer segments.

The Solution

To use field marketing teams to attend events that would target Hispanic consumers within the NY metro area, provide face-to-face in-market support and utilize an in-language sales force.

Engagement Touchpoints

Guerilla marketing activities during local street fairs

Field marketing activities during major festivals

Distribute flyers, giveaways and other branded promotional materials

Connect with prospects about client offerings and values

Outcomes

Activated over 1,000 new customers per month

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