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Our Blog Posts

Marketing and Communication Strategy – The Basics

A business is only as good as its ability to clearly and succinctly tell its story. A business’ bottom line is only as good as the businesses’ ability to engage with customers and clients. So, whether you’re selling witty T-shirts or championing rainforest...

Lead Like an Olympian

Lead Like an Olympian Part 2 Female athletes from this year’s Summer Olympics dominated their sports, exemplified keen leadership skills and smashed glass ceilings all around Rio. In part two of this three-part series, I will talk about ways to Lead Like an Olympian -...

Lead Like an Olympian

Lead Like an Olympian Part 1 Female athletes from this year’s Summer Olympics dominated their sports, exemplified keen leadership skills and smashed glass ceilings all around Rio. Last week, I talked about they can teach of how to lead. This week, during a three-part...

Leadership Lesson: #Rio2016

Leadership Lesson: #Rio2016 Female Athletes Smash the Sports Glass Ceiling  The 2016 Summer Olympics provided a strong platform where women, specifically women of color, smashed the sports glass-ceiling. From winning first-ever gold medals to defending titles, female...

Ride the Pokémon Go Wave

Ride the Pokémon Go Wave to Your Front Door The augmented reality game from Nintendo, Pokémon Go, has swept the nation for the last few months, and even has non-gamers joining in on the fun. This old-school, video game, made new-school, mobile app provides a live,...

Blog. Prepare. Post. Publish. Promote.

Prepare. Post. Publish. Promote. How to Blog. In our last post we discussed the importance of creating an editorial calendar. Now that you have your calendar together, it’s time to write some content. The best way to generate content is to blog. And of course,...

Editorial Calendar: Stay on Task

Editorial Calendar: Stay on Task and Stay Engaged Content is queen, but don’t let her rule you. Stay on task and stay engaged with your audience. Develop and follow a strategic editorial calendar to remain focused and steer clear of communication clutter. While there...

Mental Illness and People of Color

Mental Illness and People of Color: No Need to Suffer in Silence Because the month of July is nationally recognized as Bebe Moore Campbell National Minority Mental Health Awareness Month, I am not going to talk about marketing or public relations tips this week....

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