Latino Consumer Project
One of the nation’s largest telecommunication companies was losing significant market share in its Hispanic and Latino consumer segments.
To use field marketing teams to attend events that would target Hispanic consumers within the NY metro area, provide face-to-face in-market support and utilize an in-language sales force.
Guerilla marketing activities during local street fairs
Field marketing activities during major festivals
Distribute flyers, giveaways and other branded promotional materials
Connect with prospects about client offerings and values
Activated over 1,000 new customers per month
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