Events Manager DeShara plans and implements news conferences, tent-pole events, and customer experience activities for Impact. She is a senior-level relationship manager with 20+ years of experiential management, budget oversight and hospitality expertise. Most recently DeShara worked with WNBC 4 on their 3rd Annual Health & Fitness Expo at MetLife Stadium. She previously worked with the NY/NJ Super Bowl Host Company creating over 40 exclusive and unique Super Bowl events and hospitality experiences for sponsors, partners and VIPs over a three year period. DeShara is goal-oriented, organized and loves to laugh.