Use your power to lead the change you want to see in the world. Paula Gavin President, National Urban Fellows    

Every morning in Africa, a gazelle wakes up.  She knows that she must run faster than the fastest lion or she will be killed.  Every morning a lion wakes up.   He knows that he must outrun the slowest gazelle or he will starve to death.  It doesn’t matter whether you are a lion or a gazelle, when the sun comes up, you had better be running. author unknown – African Proverb

In today’s fast-paced, media frenzied, digital marketing environment, most marketing experts will tell you to blog, get your message out and rise above the masses.  The truth however, is that you shouldn’t just blog for blogging’s sake.  You should strategize first.  After you’ve thought about your message, research the issue, write your blog and then edit your work.  Once all of this is done, then you can post your blog. So where...

Don’t confuse marketing tools with sales tactics.  Email marketing messages are tools designed to get folks to click through to your website.  Your landing pages are tools designed to promote your products or services.  Your sales team and their tactics are designed to close the deal. Cheryl McCants Principal, Impact Consulting...

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure...

Communicate Your Green Message – Everyone Cares! Being green is not only the current trend, but it is also the best way to ensure a long lifespan for your business, your family and your planet. Companies now have a chance to “do the right thing” while improving the planet. And, it’s not a lot of hype. In fact, several studies have shown that while it may appear to be a bit more costly to implement green activities in your everyday...

Marketing & Social Media: Is it what your business needs? The short answer is YES. All businesses need to leverage their on and off-line marketing tools, so why not embrace social media. Which one(s) should you embrace? How much time should you spend there? What plan should you put in place? We all have websites and Smartphones, so the next step, according to the experts, is Twitter, Facebook, LinkedIn and the plethora of social networking...

“You can be on the right track, but if you don’t move, you’ll get run over.” Samuel Langhorne Clemens, better known as Mark Twain; American author and...

Trust and confidence are critical.  Constantly manage and monitor your personal and corporate brands. Make sure that your clients and employees are on your side.  Don’t make off-hand comments or drop the ball when someone is depending on you. If your trust barometer drops, your customers and clients might too. Remember to always be ethical, open and responsive.  

  “Life is not about weathering the storm; it’s about learning how to dance in the rain.” Harriet Michel; Principal, HR Michel, LLC;  former president National Minority Supplier Development...